‘Glamping’ searches on Google have increased in…

GOOGLE searches for ‘glamping’, an activity that combines outdoor and luxury experiences, and sustainable hotels have grown by over 50 per cent in the last year, while those for ‘ecolodge’ – eco-lodges – increased by 30 per cent, according to data.

On the eve of Environment Day, which was celebrated on Sunday, June 5, Google highlighted how sustainable tourism, such as ‘glamping’, is on the rise in Spain.

In searches for ‘glamping’, Galicia ranked at the top of search interest, followed by the Valencia Community, Catalonia, the Balearic Islands and Andalucia.

In addition, Google said ‘eco-friendly’ accommodation was on the rise in Spain and that searches for ‘ecolodges’ had increased in Castilla La Mancha, Catalonia and Madrid.

Beyond accommodation, the way people in Spain get around has also changed, with Google searches for “sustainable mobility” increasing by 47 per cent in the last year and 63 per cent in the last five years.

Recently, data collected over the last 12 months revealed that the Balearic coast had generated the most clicks in Spain from people searching for beaches using Google Street View.

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